The popularity of virtual digital assistants is growing at rapid pace and the estimated number of people using digital assistants worldwide is projected to reach 1.8 billion by 2021. 54% of digital assistant users has agreed that digital personal assistants make their lives easier. 31% said that virtual digital assistants are part of their everyday lives. 65% of digital assistant users agreed that they have many different uses. However, 50% think that some people use AI personal assistants too much. Check out our infographic "The Rise of Virtual Digital Assistants" for latest virtual digital assistants usage statistics and trends.
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Estimated Size of the virtual digital assistant (VDA) market worldwide
| Year | Size ( In Billion USD) |
| 2017 | 3.00 |
| 2018 | 5.21 |
| 2019 | 8.56 |
| 2020 | 12.12 |
| 2021 | 15.79 |
54% of users agreed that Digital personal assistants make their lives easier. 31% said that AI assistants are part of their everyday lives. 65% agreed that they have many different uses. However, 50% think that some people use AI personal assistants too much.
Top Situations where people would use Digital Assistant
| Situation | %age |
| Play music or radio | 52% |
| Receive weather forecasts | 51% |
| Receive search results | 50% |
| Remind me of personal appointments | 43% |
| Read out emails or messages | 37% |
| Receive traffic news | 37% |
| Ordering goods | 28% |
| Receive sports results | 27% |
| Calling a taxi | 19% |
| Other | 2% |
Major reasons given by digital voice assistant users for adoption
| Reason | %age |
| Let me use device without my hands | 55% |
| Its fun | 23% |
| Spoken language feel more natural than typing | 22% |
| Easier for children to use | 14% |
45% of those who have used AI personal assistants said they’ve used Siri. 33% have used Google Now. 27% used Microsoft’s Cortana. 10% have used Amazon Echo or Alexa. 4% have used BlackBerry Assistant. And 5% have used others like Samsung’s S Voice.
62% of those who regularly use a voice-activated digital assistant say they’re likely to buy something through their device within the next month
Top Product/Services categories that Digital assistant users are interested in purchasing
| Services | %age |
| Ordering meals | 54% |
| Electronics | 52% |
| Clothing | 46% |
| Groceries, food and beverages | 45% |
| Personal Care | 45% |
| Banking | 44% |
| Home Furnishings | 41% |
52% of smart speaker owners would like to receive info about deals, sales, and brand promotions, while another 42% want to hear about upcoming events/activities featuring favorite brands