Did you know that more than 70% of adults use second screen device while watching TV and smartphones (51%) are the most popular second screens when watching TV followed by Laptop (44%) , Desktop (29%) and Tablet (25%). Check out our infographic to know more about the rise of second screen viewing and latest second screen viewing statistics and trends.
Infographic by GO Globe ERP Egypt
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Top Second Screen activities during watching TV
Activities | %age |
To get more information about show | 81% |
Communicate with friends | 78% |
Using Social Media | 76% |
Look up info on products featured/advertised in show | 65% |
At least 1 in 5 Second-Screeners (20%) Shop for Products Seen in TV Ads
7 in 10 Twitter Useers second screen While Watching TV and are 33% more likely to be second screener than the average internet user
%age of People Using Second Screen During Commercial Breaks (By age)
Age | %age |
18-24 | 79% |
25-34 | 68% |
35-49 | 60% |
50-64 | 33% |
65+ | 20% |
Top 10 countries with multi-screen audience
Country | %age |
Norway | 76% |
Turkey | 76% |
Australia | 75% |
New Zealand | 75% |
Spain | 74% |
Netherlands | 73% |
Colombia | 72% |
Hong Kong | 69% |
Croatia | 68% |
Thailand | 68% |