Smartphone sales account for 73.2% of all mobile phones sold in China, with Samsung having the highest market share, at 24.5 % of the Chinese smartphone market. 74% of male and 54% of female mobile phone users own a smartphone. Check out our new Infographic – “Smartphone Usage in China – Statistics and Trends” to know more about the Chinese smartphone market, user demographics and usage trends.
Infographic by- GO-Globe.cn
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Mobile Phone Penetration by Device Type
| Smartphone |
66% |
| Feature phone |
25% |
| Multimedia phone |
9% |
Mobile Phones Sales Volume (in Millions)
|
|
Q2-2013 |
Q1-2013 |
Q4-2012 |
Q3-2012 |
Q2-2012 |
Q1-2012 |
| Smartphone sales |
77.11 |
75.28 |
56.96 |
38.19 |
49.17 |
31.17 |
| Feature phone sales |
13.27 |
15.26 |
16.33 |
28.28 |
14.57 |
35.97 |
Chinese Smartphones Market Share
| Brand |
%age |
| Samsung |
24.5% |
| Nokia |
14.6% |
| Apple |
12.9% |
| Lenovo |
9.1% |
| Huawei |
8.5% |
| Coolpad |
8.2% |
| ZTE |
7.2% |
| HTC |
5.2% |
| Others |
9.8% |
Smartphones lower than 200 Yuan account for 75.9% of the smartphone sales market share, while those that cost over 4000 Yuan account for 4.5% of the market.
Chinese Smartphone Market Share By Price
| Smartphone Price Range |
%age |
| Over 4000 Yuan |
4.5% |
| 3000-4000 Yuan |
5.9% |
| 2000-3000 Yuan |
13.7% |
| 1000-2000 Yuan |
40.1% |
| Below 1000 Yuan |
35.8% |
Chinese Smartphone Market Share By Operating System
| Operating System |
%age |
| Android |
71.0% |
| iOS |
12.9% |
| Symbian |
10.2% |
| Windows Phone |
3.6% |
| Others |
2.3% |
Top 10 Smartphone Apps In China By Number Of Installs
| Android | iOS |
| UC Mobile Browser | |
| Sina Weibo | |
| 360 Mobile Guardian | Taobao |
| Sina Weibo | UC Mobile Browser |
| Taobao | Alipay |
| Alipay | QQ Spaces |
| QQ Mobile Browser | QQ Mobile Browser |
| 360 Mobile Helper | QQ Mobile Music |
| QQ Spaces | Kingsoft Battery Doctor |
Smartphone User Demographics
By Gender
| Gender | %age |
| Male | 74% |
| Female | 57% |
By Age
| Age |
%age |
| 16-24 |
82% |
| 25-34 |
75% |
| 35-44 |
63% |
| 45-64 |
51% |
By Income (Yuan)
| Income Level | %age |
| <8K | 8.1% |
| 8K-30K | 15.0% |
| 30K-60K | 15.5% |
| 60K-100K | 23.7% |
| 100K-200K | 25.1% |
| 200K+ | 12.5% |
The average monthly bill of a smartphone user is 100 Yuan (about USD 16)
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Most Popular Smartphone Usage Activities
| Activities |
%age |
| Text messaging/SMS |
84% |
| Web browsing |
75% |
| Applications |
71% |
| Instant messaging |
67% |
| Social networking |
62% |
| Online music |
59% |
|
58% |
|
| Shopping |
43% |
| Online video |
39% |
How Smartphones Impact Online Shopping
| Online Shopping Activity |
%age |
| Location-based services/GPS |
36% |
| Mobile banking |
29% |
| Barcode or QR scanning |
21% |
| NFC/Mobile wallet |
14% |
Smartphone Apps Usage by Category
| Games |
14% |
| Maps/Navigation |
13% |
| Social Networking |
12% |
| Weather |
12% |
| Video/Movies |
11% |
| News |
11% |
| Banking/Finance |
10% |
| Shopping/Retail |
9% |
| Productivity |
8% |