Here’s a quick look at how mobile commerce fares in China, and what percentage of shoppers are using smartphones and tablets to shop at online stores. 81% of Chinese internet users access mobile internet services, as compared to 74.5% in 2012. Given that, it’s clear why China is making quick strides in the m-commerce market.
Take a look at our infographic, “Mobile Commerce In China”, to understand m-commerce trends in this part of the world. We’ve researched Year-on-Year (YOY) growth stats, usage of m-commerce apps, most-popular mobile payment methods and much more for you. Go ahead and check out our informative infographic for a one-glance-view of Chinese m-commerce!
Infographic by- GO-Globe.cn
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M-commerce market size and annual growth (trade size, billion Yuan)
In 2013, m-shopping registered 165.4% YoY growth as compared to 35.7% of PC-shopping.
Year |
Size |
Growth |
2017 |
998.47 |
39.4% |
2016 |
716.25 |
44.6% |
2015 |
495.31 |
54.6% |
2014 |
320.34 |
91.1% |
2013 |
167.64 |
165.4% |
Mobile Shoppers in China
50% of China’s mobile shoppers are aged between 24 and 30.
By Sex
Male |
58% |
Female |
42% |
69% of Chinese consumers (versus 46% of US consumers) have purchased a product or service through their smartphones.
Monthly Estimates Of Activity And Usage Times Of Top Mobile Shopping Apps
Active accounts (million) |
Average using times (monthly) |
|
Taobao |
119.09 |
9.3 |
JD |
26.59 |
4.3 |
Tmall |
24.49 |
3.6 |
Vipshop |
8.56 |
5.8 |
Suning |
5.12 |
2.6 |
During Singles Day, mobile devices accounted for 15% of sales on Alibaba, to the tune of $877 million. This figure has gone up 455% from $158 million last year. In terms of order numbers, 21% came from smartphones and tablets, a big increase from 5% in 2012.
4 out of 5 mobile purchases on Taobao platforms are made via iPhones and iPads
Purchases made via mobiles are paid 67 seconds faster than purchases made through PCs
In China, the most-used mobile payment solutions are SMS payment, mobile web payment, and mobile app payment.
Payment Solution |
%age |
SMS |
30.5% |
Mobile web |
18.4% |
Mobile app |
22.7% |
Mobile phone bundled bank card |
13.6% |
QR code |
6.1% |
NFC |
5.0% |
Mobile POS |
3.6% |