Our infographic "Mobile Web Traffic" covers the latest online mobile traffic statistics including mobile search engine shares, US M-commerce sales, Mobile Traffic to the Top 500 E-Retailers and lot more.
Infographic by - GO-Globe
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Mobile share of Web Traffic all across the World
| Region | 2010 | 2012 |
| Africa | 5.81% | 14.85% |
| Asia | 6.1% | 17.84% |
| Europe | 1.81% | 5.13% |
| North America | 4.71% | 7.96% |
| South America | 2.88% | 7.55% |
| Oceania | 1.46% | 2.86% |
| World Wide | 3.81% | 10.01% |
Top 10 Countries with Highest Mobile Web Share Traffic
| Country | Mobile Share of Web Traffic |
| Zimbabwe | 58.06% |
| Nigeria | 57.89% |
| India | 48.24% |
| Sudan | 45.32% |
| Zambia | 44.24% |
| Uzbekistan | 42.77% |
| Laos | 35.66% |
| Malawi | 35.48% |
| Brunei | 34.05% |
| Libya | 27.68% |
46% of US Population own Smartphone of Some Kind
Nearly 7% of US Digital Traffic connects from Non-computer Devices Non-Computer Traffic Share by Devices
| Devices | Traffic Share |
| Mobiles/Smart phones | 64.4% |
| Tablets | 28.1% |
| Others | 7.5% |
Top Smartphone Platform by Market Share
| Smartphone platform | Market Share |
| Android | 50.1% |
| Apple | 30.2% |
| RIM | 13.4% |
| Microsoft | 3.9% |
| Symbian | 1.5% |
Mobile Search Engine Share
| Search Engine | Market Share |
| 91.7% | |
| Bing and Yahoo | 6.2% |
| Others | 2.1% |
US M-commerce sales accounts for 3% ecommerce sales in 2012 and will reach 7% by 2016
| Year | US M-commerce Sales (in Billions) |
| 2012 | 10 |
| 2013 | 14 |
| 2014 | 19 |
| 2015 | 25 |
| 2016 | 31 |
Mobile Traffic to the Top 500 E-Retailers
| Year | %age of Visits |
| 2011 | 13.4% |
| 2012 | 24.6% |
| 2013 | 39.0% |
| 2014 | 53.2% |
| 2015 | 60.6% |
Top Reasons why consumer prefer M-commerce
| Top Reasons | %age |
| &; | &; |
| On The Go Convenience | 63% |
| Special Discounts/Coupons | 52% |
| Easy to compare prices | 48% |
| Product not available in-store | 41% |
Mobile Shopping Activities of Smartphone Owners
| Shopping Activities | %age |
| Take Product Picture | 37% |
| Locate Nearby Store | 32% |
| Search for Coupons | 31% |
| Research Products or Prices | 30% |
| Research Products or Prices at specific store | 28% |
| Send Product Pictures to Friends | 27% |
| Scan Bar Code | 26% |
| Read Customer Reviews | 24% |
| Check Store Inventory | 18% |
Top Mobile commerce purchase categories
| Purchase Category | %age of Audience |
| Digital Goods | 47% |
| Clothing | 37% |
| Tickets | 35% |
| Daily Deals/ Discount coupons | 34% |
| Gift Certificates | 34% |
| Electronics | 32% |
| Physical Books | 26% |
| Airplane Tickets | 24% |
| Flowers | 21% |
