Learn more about latest E-commerce statistics and trends of the country with highest online population i.e China. The country has more than 564 million internet users and is growing at rate of 4 million users per month.
Infographic by- GO-Globe
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Market Share Percentage Of Major Search Engines in China
| Search Engines | Market Share ( Dec 2012) |
| Baidu | 71.76 |
| Qihoo So.com | 10.39 |
| Sogou | 7.92 |
| 5.07 | |
| Tencent Soso.com | 3.73 |
| Bing | 0.52 |
Number of Online Buyers in China Between 2011-2016
| Year | Online Buyers (In Millions) |
| 2011 | 178.4 |
| 2012 | 219.8 |
| 2013 | 270.9 |
| 2014 | 322.1 |
| 2015 | 374.9 |
| 2016 | 423.4 |
B2C E-commerce Sales in China Between 2011-2016
| Year | Sales ( In Billions) | %age change |
| 2011 | $55.37 | 103.7% |
| 2012 | $107.48 | 94.1% |
| 2013 | $177.40 | 65.1% |
| 2014 | $284.84 | 60.6% |
| 2015 | $372.73 | 30.9% |
| 2016 | $457.60 | 22.8% |
In 2010, 23% percent of China’s urban population shopped online. This figure will go up to 44% (nearly double) by 2015.
By 2015, eCommerce will represent 7.4 percent of China’s total retail value.
On average, shipping cost in China is $1 for 1 kilogram, whereas it is $6 to ship 1 kilogram to the United States.
40% of China’s online shoppers read and post reviews - more than double the number in the United States.
The biggest online shopping event in China is Bachelor’s Day (Nov 11).
The Most Popular Online Payment Methods in China
| Payment Methods | %age Of Usage |
| Alipay | 47% |
| Tenpay | 21% |
| Online Bank Transfer | 11% |
| 99Bill | 6% |
| China PnR | 6% |
| YeePay | 4% |
| Others | 5% |
Top 10 E-commerce Sites in China controls Market Share of more than 65%
| eCommerce Sites | Market Share (%age) |
| Tmall.com | 39.9% |
| 360Buy.com | 14.7% |
| Suning.com | 2.4% |
| Amazon.cn | 2.2% |
| Dangdang.com | 1.6% |
| Vancl.com | 1.5% |
| 51Buy.com | 1.1% |
| Coo8.com | 1% |
| NewEgg.com.cn | 0.7% |
| YiHaoDian.com | 0.7% |
Top Reasons Why Chinese Consumers Shop Online
| Reasons | %age |
| Anytime shopping | 28% |
| Low price | 25% |
| Convenience | 18% |
| Easy to compare product prices | 7% |
| More choices | 4% |
| Free delivery | 1% |
| Detailed product info | 1% |
| Easier to find favorite brand | 1% |